Introducing Essenza by Agar™

Essenza by Agar™ is the brand name for Agar Limited’s line of essential oils made (almost) exclusively of raw materials picked and processed on the African continent., Shea butter among other products.

Essenza is the Italian name for “ Essence”.

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Quality & Traceability

At Agar, we take quality seriously: With Essenza by Agar™ the approach remained the same and Certificates of Analysis are available to certify the quality of the oils against minimum parameters.

Furthermore, most of our oils are certified organic or in the process to be, meaning thorough inspections have been carried out to ensure the traceability of the biomasses, the absence of any contamination and that processing is done in ways to ensure the oils are 100% natural.

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Distribution

Essenza by Agar™ is distributed amongst several retailers, spas and distributors in Kenya, Uganda and South Sudan and shall soon expand to more countries. At Agar Limited we are wholesalers and sell the oils in bulk: our minimum order quantity is of only 10 bottles to help the smaller distributors and spas, and we shall distribute in bottles also the bigger orders with accompanying info pages for each type of oil.

We currently have 15+ Vendors distributed between Nairobi, Kisumu and Mombasa, such as Pharmacies (Kalina, Links, Garnet and Portal) Natural products retailers such as Jipende Afrika, Elixir Health Shop Cosmetic ingredient suppliers (Terra Naturals) and beauty shops {(Super Duper Cosmetics) and many more including in Uganda and South Sudan.

Room Amenities

The natural line of aloe- based shampoo, hair conditioner, shower gel, hand wash and body lotion are specifically made to be sold per liter (1 or 5) to hospitality and wellness establishments looking for quality guest amenities with a story, the story of artisanal products made in collaboration with pastoralist women from arid lands.

This ensures we do not compromise on quality to offer and they can make more since natural and organic products attract a wider customer base

Spas

Spas are the go-to places for a good rest and therapeutic treat and supports the physical, mental and general wellbeing.

We partner with Spas to supply our essential oils which can be used in their practices as well as put on their shelves to offer their clients who might be interested to use at home or buy as gifts becoming small distributors.

We have already started supplying spas such as Aromatics, Glins and Entim Sidai in Nairobi: Tulia Spa ar Sarova whitesands, Lakshmi in Watamu and looking to expand to others.

Purchase Plans

Consignment Based Plans

This gives respectively 1.8x markup = 43% margin buying from a lower MoQ of 10 Bottles upwards mixing as they like.

Our consignment base plan is valid on credit solely in the occasion the distributor has a retail shop which we consider high potential and are confident can turn good sales due to reputation, location and foot traffic.

Note: We can sell the line with buyer’s private labels ONLY for consignments bought in liters.

Direct Purchase Plans

3.3x markup and 70% margin for larger quantities (above one liter/65 bottles per type of oil the significant earning difference being due to the price drop when buying per liter.

For smaller distributors using informal networks we do request payment upfront of the line in both consignment and direct purchase plans.